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NewCrafts Videos

Created by developers for developers, NewCrafts is an ephemeral learning ground for professional developers who care for quality code and bettering their practices. Get more on

Juan Delgado-Product vs craft

This is a talk about how shifting the focus from craft to product has affected ustwo. Our delivery teams are required everyday to make trade offs between what would the best technical solution and the one that is right for the product they are delivering.

Ultimately, we get paid to solve business problems, not to be perfectionists.

Should the product vision affect your development practices? Could you be delivering perfectly valid, beautiful code that solves the wrong problem? Do your users care as much as you do about design?

At ustwo we work with all sorts clients, from startups to multinationals, giving us an amazing opportunity to see these issues from a variety of different angles. We like to share our experience and hear everyone else's.